DEMAG Crane PDF Manuals
History of Demag Cranes
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In August 2011, Terex completed the acquisition of an 82% stake in Demag Cranes AG, adding a new business segment – Material Handling Equipment and Port Solutions – to Terex‘s world-class products in industrial cranes, lifting equipment and port technologies.
In 2012, an agreement was entered into to merge Terex and Demag Cranes, paving the way for Terex to fully integrate Demag Cranes as a fifth segment of the Terex Corporation.
Terex recently stopped using the Demag brand for its mobile crane products.
At the Bauma exhibition in Munich, the company announced that everything is returning to normal: rough terrain cranes with a lifting capacity of over 100 tons and crawler cranes with a lifting capacity of over 400 tons will now bear the Demag name.
The blue and yellow color scheme, proprietary to Demag, will replace the gray and white “Terex”.
Ken Lausberg, President of Terex Cranes, said: “I am thrilled that we are reviving the Demag brand. We are doing this because our customers asked us to bring Demag back. It’s that simple.”
Lausberg also added that the Demag brand is a legend; in numerous conversations, customers often noted that it still means a lot to them and is iconic for the entire industry.
In fact, people in construction continued to call heavy mobile cranes “demags” simply out of habit, and even the refusal to use this brand could not break conservative builders.
The company is also returning to the old model nomenclature AC 130, AC 250, etc. for all all-terrain cranes.
A crawler crane, for example, a Cooperlift 3800 will become a CC 3800.
Part of the rebranding also includes improving service, updating models and improving their quality.
The three updated five-axle all-terrain cranes presented at Bauma are now part of the Demag family.